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Where intentional brand strategy and refined visual identity come together for high-end brand transformation
brand design
We offer a range of branding packages to meet different needs and goals, with the option to bundle branding with a website package at a preferred rate for a cohesive, elevated digital presence.
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A Thoughtful Approach to Branding
Branding with Purpose
We view branding as a strategic foundation, not a surface-level aesthetic. Every decision is intentional, rooted in clarity, and designed to support how your brand is experienced, understood, and remembered.
Distinctive by Design
No two brands should look—or feel—the same. Our work is deeply customized, translating your vision into a refined visual identity that feels authentic, elevated, and uniquely aligned with who you are and where you’re going.
An Elevated Client Experience
We believe the process matters as much as the outcome. Our boutique, hands-on approach ensures a seamless, collaborative experience—marked by attention to detail, clear communication, and results that feel effortless and enduring.
Where clarity, customization, and craft come together
Brand design Packages
PACKAGE 02
PACKAGE 03
PACKAGE 05
PACKAGE 04
PACKAGE 01
Brand Foundations
A strategic starting point for new or early-stage brands that want to look polished, credible, and intentional from day one. This package establishes the core visual elements of your brand so you can show up confidently across your website, social media, and marketing materials with a cohesive look that feels professional and thoughtfully designed.
Best for: New businesses, startups, or rebrands that need a strong, professional visual base without going fully in-depth.
Timeline: 2-3 Weeks
Investment: $1,200
Whats Included:
- Primary logo
- Secondary logo
- Submark / badge
- Core color palette
- Typography system
- Brand-ready digital + print files
LET'S GET STARTED
PACKAGE 02
PACKAGE 03
PACKAGE 05
PACKAGE 04
PACKAGE 01
Visual Identity
Designed for brands ready to move beyond the basics and build recognizability through deeper, more cohesive visuals. This package adds dimension and flexibility to your brand, ensuring your identity feels consistent, elevated, and unmistakably yours across every touchpoint.
Best for: Growing brands that want stronger visual cohesion, brand personality, and more creative assets to work with.
Timeline: 3-4 Weeks
Investment: $1,850
What's Included:
- Everything in the Brand Foundations package plus
- Expanded color palette
- Brand pattern
- Icon or illustration set (5 custom elements)
- 2 brand mockups
LET'S GET STARTED
PACKAGE 02
PACKAGE 03
PACKAGE 05
PACKAGE 04
PACKAGE 01
Complete Brand Identity
A comprehensive branding experience that aligns both how your brand looks and how it communicates. This package delivers clarity, confidence, and consistency by pairing a refined visual identity with strategic brand messaging and practical guidance for real-world use.
Best for: Established or scaling brands that want a fully developed brand presence with visuals and messaging working together seamlessly.
Timeline: 3-5 Weeks
Investment: $2,600
Whats Included:
- Everything in the Visual Identity package plus
- Brand mission statement
- Brand voice + tone guidelines
- 3 brand mockups
- Light brand usage guidance (how to apply your brand)
LET'S GET STARTED
PACKAGE 02
PACKAGE 03
PACKAGE 05
PACKAGE 04
PACKAGE 01
Brand Refresh
A focused update for brands that already have a foundation but need refinement, not a full redesign. This package modernizes and polishes your existing brand while maintaining recognizability and continuity.
Best for: Established brands that feel visually outdated or inconsistent and want a clean, intentional refresh.
Timeline: 1-2 Weeks
Investment: $750
Whats Included:
- Color palette refresh
- Typography refinement
- Minor logo adjustments
- Updated brand elements
LET'S GET STARTED
PACKAGE 02
PACKAGE 03
PACKAGE 05
PACKAGE 04
PACKAGE 01
Merch Design Studio
Retail-ready merchandise design created with intention, cohesion, and production in mind. Perfect for limited drops, branded goods, or product-based extensions of your brand that feel thoughtful and elevated.
Best for: Established brands that feel visually outdated or inconsistent and want a clean, intentional refresh.
Timeline: 1-2 Weeks
Investment: $500
Whats Included:
- Custom merch designs
- Seamless repeat pattern
- Print-ready production files
LET'S GET STARTED
Strategic Brand Design, Expertly Executed
Meet the designer
Casey specializes in brand strategy and design, crafting intentional identities that are deeply aligned with each client’s vision, values, and long-term goals. Her work is rooted in clarity and thoughtful strategy, ensuring every detail—from concept to execution—feels purposeful, elevated, and uniquely tailored.
Known for her meticulous attention to detail and highly personalized approach, Casey delivers brands that not only look refined but feel unmistakably yours. The experience is collaborative, seamless, and considered at every stage—resulting in a brand that’s cohesive, confident, and built to stand apart with ease.
Casey specializes in brand strategy and design, crafting intentional identities that are deeply aligned with each client’s vision, values, and long-term goals. Her work is rooted in clarity and thoughtful strategy, ensuring every detail—from concept to execution—feels purposeful, elevated, and uniquely tailored.
Known for her meticulous attention to detail and highly personalized approach, Casey delivers brands that not only look refined but feel unmistakably yours. The experience is collaborative, seamless, and considered at every stage—resulting in a brand that’s cohesive, confident, and built to stand apart with ease.
Casey xo
previous projects
Brand Design
Discover a custom, summer-forward logo and coordinating design elements that captures the playful Aperol Spritz inspiration while staying true to the Fancy brand.
FANCY
Brand foundations + merch design studio
vIEW PROJECT
A warm, story-driven brand identity for a family travel brand that celebrates culture, exploration, and meaningful memories made together around the world.
Going with the Gandaras
VISUAL IDENTITY
vIEW PROJECT
A modern, refined visual identity for a Chicago salon that balances professionalism with a personal, elevated feel.
Carla Theresa Salon
BRAND FOUNDATIONS
vIEW PROJECT
For this project, Fancy came to Aestheta for a custom logo for their limited-edition Spritz Collection, a summer collaboration with influencer Sophie Sorenson, known for her social media posts featuring Aperol Spritz. They wanted a fun, refreshing design inspired by the drink while still staying true to the core Fancy brand. Through the Shoreline Suite package, we created a cohesive logo that blended the Fancy wordmark with Sophie’s name and incorporated bright, spritz-inspired elements.
We also designed the branded insert card that shipped with all Spritz Collection orders, styled like a postcard to complement the playful, vacation-inspired theme. Additionally, they requested a trendy summer graphic tee featuring a bikini-top design, so we created a gingham-patterned illustration offered in four colorways.
BACK TO PROJECTS
FANCY
Brand foundations + merch design studio
PACKAGES SELECTED:
Going with the Gandaras came to Aestheta for a warm and meaningful visual identity for their family travel brand, which follows Jenna and Pablo as they explore the world with their children. Through their blog, YouTube, and social channels, they inspire families to embrace adventure and make travel more engaging and educational with tips, homeschooling insights, and activities like car bingo and museum scavenger hunts.
They wanted a brand look that reflected their culture, their love of exploration, and the memories they create together. We developed a stamp-style logo and a custom brand pattern that captured the heart of their journey and the inviting spirit they share with their community.
BACK TO PROJECTS
Going with the Gandaras
VISUAL IDENTITY
PACKAGE SELECTED:
previous projects
Brand Design
Candy pudding apple pie croissant chocolate bar sugar plum cookie marshmallow. Donut cupcake bear.
COMPANY NAME
PACKAGE NAME
vIEW PROJECT
Candy pudding apple pie croissant chocolate bar sugar plum cookie marshmallow. Donut cupcake bear.
COMPANY NAME
PACKAGE NAME
vIEW PROJECT
Candy pudding apple pie croissant chocolate bar sugar plum cookie marshmallow. Donut cupcake bear.
COMPANY NAME
PACKAGE NAME
vIEW PROJECT
Carla Theresa Salon came to Aestheta seeking a custom logo for the launch of her new Chicago salon, which opened its doors in the summer of 2025. Carla wanted a visual brand identity that felt like home, warm, welcoming, and personal, while also capturing the moody and modern atmosphere of her beautifully designed interior. She envisioned something professional but still playful, with a sleek and contemporary color palette. We created 2 refined logos that balanced these elements and gave her a distinctive visual identity that matched the elevated experience she set out to create.
BACK TO PROJECTS
Carla Theresa Salon
BRAND FOUNDATIONS
PACKAGE SELECTED:
previous projects
Brand Design
A warm, story-driven brand identity for a family travel brand that celebrates culture, exploration, and meaningful memories made together around the world.
fancy
Brand foundations + merch design studio
vIEW PROJECT
"Casey brought my brand vision beautifully to life with thoughtful, patient detail."
— Cassie O, Isla Lane
Discover a custom, summer-forward logo and coordinating design elements that captures the playful Aperol Spritz inspiration while staying true to the Fancy brand.
VISUAL IDENTITY
vIEW PROJECT
Going with the Gandaras
previous projects
Brand Design
Casey brought my brand vision beautifully to life with thoughtful, patient detail.
— Cassie O, Isla Lane
A modern, refined visual identity for a Chicago salon that balances professionalism with a personal, elevated feel, reflecting an intentional client experience.
BRAND FOUNDATIONS
vIEW PROJECT
Carla Theresa Salon
previous projects
Brand Design
Casey brought my brand vision beautifully to life with thoughtful, patient detail.
— Cassie O, Isla Lane
For this project, Fancy came to Aestheta for a custom logo for their limited-edition Spritz Collection, a summer collaboration with influencer Sophie Sorenson, known for her social media posts featuring Aperol Spritz. They wanted a fun, refreshing design inspired by the drink while still staying true to the core Fancy brand. Through the Shoreline Suite package, we created a cohesive logo that blended the Fancy wordmark with Sophie’s name and incorporated bright, spritz-inspired elements.
We also designed the branded insert card that shipped with all Spritz Collection orders, styled like a postcard to complement the playful, vacation-inspired theme. Additionally, they requested a trendy summer graphic tee featuring a bikini-top design, so we created a gingham-patterned illustration offered in four colorways.
FAncy
BACK TO PROJECTS
back to projects
Brand foundations + merch design studio
Going with the Gandaras came to Aestheta for a warm and meaningful visual identity for their family travel brand, which follows Jenna and Pablo as they explore the world with their children. Through their blog, YouTube, and social channels, they inspire families to embrace adventure and make travel more engaging and educational with tips, homeschooling insights, and activities like car bingo and museum scavenger hunts.
They wanted a brand look that reflected their culture, their love of exploration, and the memories they create together.
We developed a stamp-style logo and a custom brand pattern that captured the heart of their journey and the inviting spirit they share with their community.
Going with the Gandaras
VISUAL IDENTITY
BACK TO PROJECTS
back to projects
Candy pudding apple pie croissant chocolate bar sugar plum cookie marshmallow. Donut cupcake bear.
vIEW PROJECT
Candy pudding apple pie croissant chocolate bar sugar plum cookie marshmallow. Donut cupcake bear.
COMPANY NAME
PACKAGE NAME
vIEW PROJECT
Carla Theresa Salon came to Aestheta seeking a custom logo for the launch of her new Chicago salon, which opened its doors in the summer of 2025.
Carla wanted a visual brand identity that felt like home, warm, welcoming, and personal, while also capturing the moody and modern atmosphere of her beautifully designed interior. She envisioned something professional but still playful, with a sleek and contemporary color palette.
We created two refined logos that balanced these elements and gave her a distinctive visual identity that matched the elevated experience she set out to create.
carla theresa salon
BRAND FOUNDATIONS
BACK TO PROJECTS
back to projects
“Working with Casey on the creation of my new brand identity was an absolute pleasure from start to finish. I came in with a vision, and Casey not only understood it right away but also brought it to life in a way that exceeded my expectations. What stood out most was her ability to fine-tune every detail thoughtfully and patiently, always taking the time to make sure things were just right.
Casey has a remarkable talent for design, paired with a collaborative approach that made the entire process smooth and enjoyable. She offered so many amazing suggestions and stayed committed to perfecting the final deliverables and I couldn't be any happier with the end result.
If you're looking for a designer who’s not only refreshingly creative and skilled but also genuinely invested in your project, I can’t recommend Casey highly enough.
Cassie O, Isla Lane
Frequently Asked Questions
We don’t shy away from any industry. We value working with clients who are ready to invest in intentional design, thoughtful strategy, and a refined brand presence. Our experience spans fashion and e-commerce clothing brands, personal brands, wellness, travel, real estate, and creative businesses to name a few.
A visual identity defines your brand’s look. A full brand identity builds the strategy behind it. While both include cohesive visuals, a full brand identity provides deeper clarity, positioning, and direction for long-term growth.
We start with clarity. Our structured onboarding process allows us to deeply understand your brand, goals, and vision before strategy or design begins. This ensures your brand is built with intention, alignment, and longevity.
We believe clear communication is essential to a seamless, elevated experience. Throughout your project, all communication is managed through your dedicated client portal, keeping everything organized and easy to access. With scheduled check-ins and clear milestones, you’ll always know exactly where your project stands and what’s coming next.
Yes. Many of our services are structured in phases, and payment plans are available for larger projects. Details vary by service and are discussed during the inquiry and onboarding process to ensure a comfortable and transparent experience.
Fill out a branding inquiry form by clicking below and we'll be in touch within 24 hours if it seems like your project is a good fit. We will find a good time to hop on a Discovery Call and discuss your project needs further and go over our process.
Inquire about brand design
Identities that communicate credibility, clarity, and confidence — from the first impression to every touchpoint that follows. Thoughtfully built visuals, strategy-led decisions, and a look that actually aligns with where your business is headed.
With a brand that speaks for you before you even meet your leads, you’ll feel proud — not embarrassed — to share your company, knowing every detail represents your vision with purpose and impact.
Make your first impression count.
Your brand, elevated.
Inquire about brand design
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